What Can Happen If I Don’t Trademark My Brand?

December 7, 2020

Are you a new business owner, thinking about becoming a new business owner, have a new product or service?  If you answered yes to any of these questions, your next question should be “do I need a trademark” or perhaps “what are the dangers of not trademarking”?

First, check out our Trademarking 101 page to see what a trademark is.  Once you’ve got the information you need, read on.

The bottom line is a trademark will distinguish you from your competitors.  Think Coke vs. Pepsi or Apple vs. PC. Consumers know what each of these products is and what each has to offer.  This is because these companies did it right, they protected their names with trademarks and built their brands and their trademarks.

Protect and trademark my brand. As your product or service gains momentum, your trademark becomes a valuable business asset.   It is often the case that any business investors will want to make sure that you’ve taken the appropriate steps to protect your Intellectual Property, which includes your trademark.

Your trademark will be the reputation of your brand.  Take the example of Apple we gave you earlier.  Consumers know what they are getting when they buy Apple products. They know exactly what to expect because of the brand’s reputation, the brand you have spent time and money to build.

So, what are the dangers of carrying out business without protecting your brand with a trademark registration?

    • Without a registered trademark, you will not have exclusive rights to use it;
    • Third parties can apply and/or register an identical or very similar trademark and your ability to try and prevent that will be limited and expensive;
    • Trying to prevent an identical or similar trademark from carrying out business in your business space will be very difficult;
    • Without carrying out a proper trademark availability search may leave you liable for trademark infringement, which can get very costly;

The bottom line is, do you have the money and time to potentially have to change your name, brand, slogan, logo by not trademarking your brand?

So now you know the dangers of not trademark my brand and want to make sure you are protected?. Get in touch with our team today and we will be able to guide you through the process so that you can file and manage your trademark on your own or we can take care of it for you from A to Z.

Trademark Depot is a team of professional and experienced attorneys, paralegals, agents as well as assistants. It is an international trademark registration agency with 20 years of experience, providing quality services at a reasonable cost with absolutely no hidden charges. We leave no stone unturned when it comes to ensuring that its clients opt for the right trademark and that it gets registered. Throughout the process of trademark registration, Trademark Depot stands by its customers, guiding them every step of the way.

Get in touch today. You can contact us anytime by calling 1-833 TEAM TMD (1-833-832-6863).

Written by

Jamie Bashtanyk

CEO/Trademark Agent

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